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World Sports Advocate
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Volume: 16 Issue: 7
(July 2018)

Keywords:
assessing significance amazons entry premier league broadcasting market premier league recently announced one final two domestic broadcasting packages live

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UK US Australia Europe England London

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Assessing the significance of Amazonís entry into the Premier League broadcasting market

The Premier League recently announced that one of the final two domestic broadcasting packages for the live streaming of Premier League football had been sold to Amazon Prime for an undisclosed amount. For three years from season 2019/20, all ten matches of the traditional Boxing Day fixture programme and a further ten mid-week matches from another Bank Holiday game week will be available in the UK only to Amazon Prime subscribers. The other streaming package was taken by BT. Simon Leaf, Managing Associate at Mishcon de Reya LLP, discusses the significance of Amazonís entry into the Premier League broadcasting market and the impact that it is likely to have on rights holders, other technology and streaming platform providers, and traditional broadcasters.

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