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World Sports Advocate
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Volume: 15 Issue: 8
(August 2017)

legal considerations facing ar technology use sport augmented reality (‘ar technology increasingly pervades consumer markets across globe sports clubs

UK US England London

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The legal considerations facing AR technology use in sport

As augmented reality (‘AR’) technology increasingly pervades consumer markets across the globe, sports clubs are considering how to utilise such technology to increase revenues. Simon Leaf, Managing Associate at Mishcon de Reya, assesses the legal issues sports clubs will need to grapple with in order to roll out AR technology in sport effectively.

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