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World Sports Advocate
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Volume: 15 Issue: 7
(July 2017)

special kase kelloggs recent legal action against thanasi kokkinakis 8 june 2017 american cereal manufacturer kellogg company (‘kelloggs owns ‘special

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Special Kase: Kellogg’s recent legal action against Thanasi Kokkinakis

On 8 June 2017, the American cereal manufacturer Kellogg Company (‘Kellogg’s’) which owns the ‘Special K’ trade mark in Australia, and professional tennis player Thanasi Kokkinakis, hit the headlines due to a local trade mark dispute over commercial use of Kokkinakis’ nickname ‘Special K.’ In this article, Richard Millington, Partner and Sports Practice Lead at Shoosmiths LLP, and Jon Elphick, Tax Director at Mark Davies & Associates, consider the implications of such legal action being taken, and how the commercial side of sports law may develop as brands clash with sport stars.

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