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World Sports Advocate
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Volume: 15 Issue: 4
(April 2017)

Keywords:
liberty media looks embrace digital revitalise formula one formula one turn corner following acquisition formula one liberty media mark

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US UK EU

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Liberty Media looks to embrace digital to revitalise Formula One

Is Formula One about to turn a corner? Following the acquisition of Formula One by Liberty Media, Mark Buckley and Thomas Maw of Fladgate LLP assess the potential for Formula One to reinvent itself under new leadership, the opportunities presented by digital media platforms and new sponsorship models in order to engage with new audiences and the legal issues that may arise.

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