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Making payments a frictionless part of the customer journey

In-app commerce is one of the fastest growing FinTech sectors as brands seek simple, frictionless and safe payment solutions for customers using mobile devices. Regulation will play a significant role in the rate of adoption, as we must - as an industry - ensure that mobile payments stay as seamless as they are safe. Yet as we begin a new year, it’s worth looking at the wider trends we’re seeing in this space, why they matter, and what payments people need to know in 2017. Dennis Jones, CEO of in-app payments provider Judopay, shares his experiences at Judopay in its attempt to make payments a frictionless part of the customer journey, how Judopay are innovating the market, and the need for regulation to be an enabler.

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