This site would like to set some non-essential temporary cookies. Some cookies we use are essential to make our site work.
Others such as Google Analytics help us to improve the site or provide additional but non-essential features to you.
No behavioural or tracking cookies are used.
To change your consent settings, read about the cookies we set and your privacy, please see our Privacy Policy



Online Gambling Lawyer
Back to Contents

Volume: 16 Issue: 8
(August 2017)

Keywords:
new cap guidance affiliate marketing 9 march 2017 uks committee advertising practice (‘cap published new guidance affiliate marketing help

Jurisdictions:
London

Options:
Share This Page



The new CAP guidance on affiliate marketing

On 9 March 2017 the UK’s Committee of Advertising Practice (‘CAP’) published new Guidance on affiliate marketing to help what it calls “social influencers” to abide by its rules surrounding making clear to their followers when something they are viewing on social media is an advertisement. CAP considers it important that affiliates such as bloggers and Instagrammers make this plain to viewers up front. The other key point to be taken away from the Guidance is that the CAP Code applies in full to affiliate advertising online. Anna Mathias, Barrister and Associate at Woods Whur, takes a look at the requirements under the new CAP Guidance and how they fit into existing requirements for gambling operators around advertising.

Sign up for a free trial for a week’s access to the entire latest issue of the journal
You must be logged in and have an active full subscription to view full articles.
Log in now
If you are not already a subscriber, take a subscription for full access to our entire online archives.
Subscribe

Search Publication Archives



Our publication archives contain all of our articles, dating back to 2002.
Can’t find what you are looking for?
Try an Advanced Search

Log in to online gambling lawyer
Subscribe to online gambling lawyer
Register for a Free Trial to online gambling lawyer
E-Law Alerts
online gambling lawyer Pricing

Social Media

Follow online gambling lawyer on TwitterView our LinkedIn Profileonline gambling lawyer RSS Feed