Volume: 16 Issue: 3
As widely reported in the national press, a recent FA Cup tie saw Wayne Shaw, at the time a reserve goalkeeper for Sutton United, eat a pie on the touchline during his teamís match against Arsenal FC. The incident has led to both Shaw and operator Sun Bets being investigated by the Football Association and the British Gambling Commission after it emerged that Sun Bets was offering 8/1 odds that Shaw would eat a pie during the match, and Shaw admitting that he was aware of the specific bet being offered. The investigation will look at matters of betting integrity involved in the incident, and serves as a test case for the area of novelty bets, which has previously been the focus of regulatory attention: last year the Commission warned operators of the risks of offering bets in novelty markets. Andrew Tait of Gordon Dadds discusses the case and the possible consequences for Sun Bets, and the lessons to be drawn for operators.