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Online Gambling Lawyer
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Volume: 16 Issue: 2
(February 2017)

curtailing gambling advertising effect participation baidu chinas premier online search engine last year found itself firing line result

China Beijing UK

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Curtailing gambling advertising and the effect on participation

Baidu - China’s premier online search engine - last year found itself in the firing line as a result of online operators using Baidu to host and advertise illegal gambling services. Professor Mark Griffiths of Nottingham Trent University assesses the Baidu situation and the response of the Chinese authorities, and questions whether curtailing gaming advertisements truly mitigates participation in gambling.

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