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Leading Internet Case Law

ADVERTISING: ‘Alexa, re-order Purina cat food’ ad was not socially irresponsible

The UK’s Advertising Standards Authority (‘ASA’) has ruled that a TV advert for Amazon’s smart speaker device - the Echo Dot - was not socially irresponsible. The complaint was brought by an Echo Dot owner, after the ad initiated an order for cat food on his device. However, in its ruling on Amazon Europe Core Sarl1 on 14 February 2018, the ASA found that the order would have been cancelled automatically had it not been expressly cancelled by the complainant.

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