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Leading Internet Case Law

ONLINE INFLUENCERS: FTC announces first law enforcement action against individual online influencers

United States Federal Trade Commission, 7 September 2017

The use of social media influencers has grown rapidly in an effort by brands to reach new demographics. Influencers are individuals who leverage their social media following to promote a brand or product in exchange for compensation. As influencers have gained popularity on social media platforms, the US Federal Trade Commission (‘FTC’) has closely scrutinised the disclosure of material connections.

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