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ADVERTISING: Advertising Standards Authority ruling on Nomad Choice Pty Ltd trading as Flat Tummy Tea


Decision of 5 April 2017

The UK’s Advertising Standards Authority (‘ASA’) recently upheld a complaint against Nomad Choice Pty Limited, trading as Flat Tummy Tea (‘Nomad Choice’). The ASA found the advertisement in question, a video posted by a lifestyle blogger on Instagram, to be in breach of the UK Code of Non broadcast Advertising and Direct and Promotional Marketing (‘CAP code’) as it could not obviously be identified as a marketing communication.

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