Volume: 6 Issue: 8
The era of the simple mobile phone that is unable to connect to the internet appears to be coming to an end in Western Europe. In 2011 it was estimated that in Europe smartphones sales accounted for 52% of all mobile phone sales. Further, the European Mobile Observatory 2011 expects smartphone sales to grow at a rate of 33% per year. As the number of smartphones has proliferated, the number of applications has grown too. In a recent study by ABI Research, it was found that there were 29 billion mobile applications downloaded in 2011, up from 9 billion in 2010. This trend does not appear likely to cease with IDC predicting that global downloads will reach 76.9 billion in 2014.