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Volume: 4 Issue: 8
(August 2010)
Keywords:
mobile commerce
mobile payments
m-payments
africa
m-pesa
Authors:
yolande van wijk
Organisations:
first national bank smart services
Jurisdictions:
africa
Africa: Understanding Africa's mobile commerce ecosystem
The mobile commerce industry in Africa is one of the fastest growing m-commerce markets in the world. Yet, to turn the growth into a profitable market, many obstacles, such as bureaucratic regulatory frameworks and inefficient distribution channels, have to be overcome. Yolande van Wijk, CEO of First National Bank's Smart Services, explains the different models in Africa's mobile commerce industry and what needs to be done to make mobile payments truly successful on the African continent.
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