Digital Health Legal
Back to Contents

Volume: 4 Issue: 10
(October 2017)

italian court addresses boundary between information advertising medicinal products milan civil court issued 24 july 2017 judgment publication

Italy Europe

Share This Page

Italian Court addresses the boundary between information and advertising of medicinal products

The Milan Civil Court issued on 24 July 2017 a judgment on whether the publication by pharmaceutical company DOC Generici S.r.l. (‘DOC Generici’) of a list of its medicinal products and the pricing information on its website and in print journals should be qualified as advertising, and therefore fall under the Italian legislation on the advertising of medicinal products. In reaching its conclusion the Court drew on criteria established in a 2011 ruling by the Court of Justice of the European Union, in MSD Sharp & Dohme GmbH v. Merckle GmbH. Elisa Stefanini of Portolano Cavallo analyses the Milan Civil Court’s ruling, which represents one of the few judgments by Italian civil courts to consider the advertising of medicinal products.

Sign up for a free trial for a week’s access to the entire latest issue of the journal
You must be logged in and have an active full subscription to view full articles.
Log in now
If you are not already a subscriber, take a subscription for full access to our entire online archives.

Search Publication Archives

Our publication archives contain all of our articles.
Can’t find what you are looking for?
Try an Advanced Search

Log in to digital health legal
Subscribe to digital health legal
Register for a Free Trial to digital health legal
digital health legal Pricing

Social Media

Follow digital health legal on TwitterView digital health legal LinkedIn Profiledigital health legal RSS Feed