Volume: 4 Issue: 3
On 10 January 2017 the European Commission released its draft Privacy and Electronic Communications Regulation, an update on the ePrivacy Directive, which was last amended in 2009. The ePrivacy Regulation contains rules across a number of areas, including direct marketing and processing and storage. Some of the rules contained in the draft Regulation - such as those relating to Privacy by Design and OTT services - will be especially pertinent to eHealth services, meaning that organisations in the eHealth space should carefully consider what the new rules will mean for their business. Valerie Surgenor and Melissa Hendrie of MacRoberts describe the key changes in the draft ePrivacy Regulation and explain its implications for the eHealth sector in particular.