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Digital Business Lawyer

The FTC announces first law enforcement action against individual online influencers

The use of social media influencers has grown rapidly in an effort by brands to reach new demographics. Influencers are individuals who leverage their social media following to promote a brand or product in exchange for compensation. As influencers have gained popularity on social media platforms, the US Federal Trade Commission (‘FTC’) has closely scrutinised the disclosure of material connections. Richard B. Newman of Hinch Newman LLP analyses a recent enforcement action by the FTC, the first ever against individual online influencers.

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