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Digital Business Lawyer

Airbnb agrees to amend its online customer review system after intervention by the UK’s CMA

The Competition and Markets Authority (‘CMA’), the UK’s primary competition and consumer authority, has recently pushed Airbnb, the world’s fastest growing online marketplace and hospitality service, to remedy a major loophole in its online review system. The change means that guests who decide not to stay at a property for the full duration will be able to leave reviews. Airbnb has committed to implement the changes by 31 August 2017 and it is understood that the changes will be made worldwide. Farhana Khanom of Shoosmiths LLP provides insight into the CMA’s concerns and the importance of online reviews.

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