This site would like to set some non-essential temporary cookies. Some cookies we use are essential to make our site work.
Others such as Google Analytics help us to improve the site or provide additional but non-essential features to you.
No behavioural or tracking cookies are used.
To change your consent settings, read about the cookies we set and your privacy, please see our Privacy Policy



Digital Business Lawyer

Algorithmic pricing - the new competition law frontier?

The last year has seen a surge in interest in artificial intelligence (‘AI’), especially algorithmic pricing, and what it means for antitrust law, with competition regulators such as the UK Competition and Markets Authority (‘CMA’) and EU Competition Commissioner Margrethe Vestager taking an interest in this area, typically as part of ongoing work in relation to the digital world more generally. The headline-grabbing concern here is the possibility that AI and pricing algorithms could collude in order to automatically fix prices. A number of regulators submitted their views on this issue to the OECD’s June 2017 roundtable on Algorithms and Collusion. In this article, Stephen Wisking and Molly Herron of Herbert Smith Freehills LLP consider the regulatory stances taken so far and take an indepth look at the views submitted by the European Commission to the OECD roundtable, with the EC position presenting some detail on the issues algorithmic pricing could cause for antitrust law.

Sign up for a free trial for a week’s access to the entire latest issue of the journal
You must be logged in and have an active full subscription to view full articles.
Log in now
If you are not already a subscriber, take a subscription for full access to our entire online archives.
Subscribe

Search Publication Archives



Our publication archives contain all of our articles, dating back to 1999.
Can’t find what you are looking for?
Try an Advanced Search

Log in to digital business lawyer
Subscribe to digital business lawyer
Register for a Free Trial to digital business lawyer
E-Law Alerts
digital business lawyer Pricing

Social Media

Follow digital business lawyer on Twitterdigital business lawyer on LinkedIndigital business lawyer RSS Feed