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New UK guidance on pricing practices offers a set of common sense principles

In December 2016 the UK's Chartered Trading Standards Institute (‘CTSI’) released updated guidance on pricing practices, replacing the 2010 Pricing Practices Guide and providing a number of principles to assist businesses in complying with applicable pricing laws, including in the online space. Gregor Pryor, Partner and Co-Chair of the Entertainment and Media Industry Group at Reed Smith, London, outlines what’s new in the CTSI’s guidance, and explains how the guidance has opted for a common sense led approach in certain areas.

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