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Data Protection Leader
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Volume: 15 Issue: 5
(May 2018)

Keywords:
customer data internet litigation social network

Authors:
robert blamires nathan zhang

Organisations:
white & case llp applied materials inc.

Jurisdictions:
usa

USA: Social sharing and the Video Privacy Protection Act: Perilous for online video content providers

The Video Privacy Protection Act of 1988 (18 U.S.C. § 2710) (‘VPPA’) regulates the disclosure of information about consumers’ consumption of video content, imposing prescriptive requirements to obtain consumers’ consent to such disclosure. It presents a significant challenge for online video content providers, and navigating it requires careful attention, particularly due to the costly statutory damages regime and associated risk of class actions. Robert Blamires, Counsel at White & Case LLP, and Nathan Zhang, Senior Counsel at Applied Materials, Inc., shed light on the application of the VPPA in today’s digital age.

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