This site would like to set some non-essential temporary cookies. Some cookies we use are essential to make our site work.
Others such as Google Analytics help us to improve the site or provide additional but non-essential features to you.
No behavioural or tracking cookies are used.
To change your consent settings, read about the cookies we set and your privacy, please see our Privacy Policy

Data Protection Leader
Back to Contents

Volume: 15 Issue: 1
(January 2018)

eu data reform gdpr direct marketing opt-in/out consent

dr carlo piltz

reusch rechtsanwaltsgesellschaft mbh


EU: The right to erasure, the right to object and marketing: finding the balance

Under the General Data Protection Regulation (Regulation (EU) 2016/679) (‘GDPR’), data subjects are granted a right to erasure and a right to object under Articles 21 and 17 respectively. Dr Carlo Piltz, Attorney-at-Law at Reusch Rechtsanwaltsgesellschaft, discusses the correlation between the two provisions with a particular reference to processing for marketing purposes and whether it should be considered lawful to retain such personal data for blacklisting.

Sign up for a free trial for a week’s access to the entire latest issue of the journal
You must be logged in and have an active full subscription to view full articles.
Log in now
If you are not already a subscriber, take a subscription for full access to our entire online archives.

Search Publication Archives

Our publication archives contain all of our articles, dating back to 2004.
Can’t find what you are looking for?
Try an Advanced Search

Log in to data protection leader
Subscribe to data protection leader
Register for a Free Trial to data protection leader
data protection leader Pricing

Social Media

Follow data protection leader on TwitterView data protection leader LinkedIn Profiledata protection leader RSS Feed