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Volume: 14 Issue: 2
(February 2017)

Keywords:
cookies direct marketing telecommunications emarketing

Authors:
phil lee felicity fisher

Organisations:
fieldfisher

Jurisdictions:
eu

EU: The new ePrivacy Draft Regulation: it’s not all about cookies!

On 10 January 2017 the European Commission (‘the EC’) published its official draft of the proposed ePrivacy Regulation (‘the Draft ePrivacy Regulation’), following a leaked draft in December 2016. If adopted, the Draft ePrivacy Regulation will replace the existing ePrivacy Directive (2002/58/EC) with an ambitious effective date of the 25 May 2018: the date that the EU General Data Protection Regulation (‘GDPR’) also comes into effect. Phil Lee and Felicity Fisher, Partner and Associate respectively at Fieldfisher, discuss the proposed changes and the challenges posed by the Draft ePrivacy Regulation.

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