The monthly law journal which covers all aspects of data protection and data privacy: data transfer & outsourcing, marketing and e-marketing, freedom of information (FOI), employee monitoring, privacy compliance, online data acquisition and consent, personal data, website compliance and emerging technologies such as behavioural advertising, cloud computing and smart grids. / read more
Every four years we witness an almost identical process. The immediate weeks preceding any Olympic games are typically marred by some controversy; an event-threatening security breach, a potential global epidemic, or embarrassing delays affecting essential sports facilities. Then we are awed by an opening ceremony so spectacular that it invariably manages to surpass the otherwise unbeatable creativity of the same ceremony four years earlier. And as soon as the Olympics get properly underway, we are irresistibly swept into the magic of it all. Of course, each edition also adds its own distinctive mark by adopting some innovative trend and Rio 2016 has brought with it the Internet of Things.
Over 90% of every gold, silver and bronze Olympic medal is down to the hard work of those involved, but there is always an external element that is crucial in providing a much-needed edge. For some sportsmen and women, technology is that key extra component and this year, there are a number of stories that highlight how the Internet of Things is helping Olympians achieve their dreams. Take the example of South African athlete Willem Coertzen, who has reportedly trained for Rio using a smart shirt that collects biometric information and measures his heart rate, breathing patterns and speed. All of this data is linked to a smartphone or tablet and available for analysis by the athlete and his coaches. What is truly revolutionary about this is not the technology itself, but how seamless and normal the whole process is: put your running kit on, let it track you and visualise it all in the device of your choice. Does this feel like a privacy intrusion? Hardly.
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